Small-batch jewelry line. Made in Colorado, globally inspired, & designed with intention.

de’So Story

Triggered by the departure from a high-paced career at a DC-based design agency, de'So was founded in 2013 in Fort Collins, Colorado. Starting as an Etsy shop out of a studio apartment, the shop has been passionately cultivated into the jewelry collection it is today. While still designed, produced and shipped out of Northern Colorado, de'So is slowly expanding presence throughout the country.


To create well-designed, high-quality jewelry, customized to accent every woman's individuality whatever the occasion.


Each piece highlights the individual style of its material's organic nature. Overturning the expected with clean lines, modern compositions and progressive contours, de'So sets trends with its avant aesthetic. Holding ourselves to the highest of standards, we aim to exceed your expectations in both design and craftsmanship.